There comes a time when you need to hire outside agencies to put their expertise to work for you to improve your online presence and boost your revenues. Do you need to have a new website built or optimize your existing website? An SEO Atlanta Company can review your current website and tell you which option you need. The challenge is determining the criteria to judge what SEO agency in Atlanta is the best fit for your business.
- Determine what you want from an SEO Specialist
You may need SEO or search engine optimization through better quality content, or the insertion of meta titles and tags throughout the website and content, or link building to raise the authority of your site. However, if your website is not mobile-friendly, or has navigation glitches, you may need a new website.
An SEO Specialist in Atlanta will be able to conduct digital marketing analysis to pinpoint specific areas of focus. After the initial review, what services does the SEO Agency provide? Do they have relationships with content writers? Do they provide all coding, website clean up, analytics, Adwords, etc.? Know what capabilities your SEO Atlanta agency has.
- Make an Appointment for a Consultation.
Talk with the people that would work on your business’s SEO team. Ask them to discuss strategies that worked well with other clients. Beware of agencies that promise instant increases in rankings or traffic or a specific ROI.
Determine their experience working with clients in your industry. What services do they offer as part of an SEO package? Get a feel for whether you and your employees would be comfortable working with them.
- Get References and Check Credentials
Don’t choose an SEO agency just because they are local. Do your research. If you were looking for a heart surgeon, you would want to know whether the candidates you are looking at are reputable, have had success with other patients, and have the necessary credentials to perform the surgery. The same is true for an SEO Specialist in Atlanta. Look online at Yelp or Google for reviews of their agency. Read testimonials on their website. Ask the SEO agency for case studies.
- Set a Budget for SEO
What type of pricing plans, fees, and payment options does the SEO Agency offer? Perhaps there are discounts available for more than one location. Do you pay monthly, or is a down payment required with a balance due periodically? You want to work with the Agency that offers you the best SEO services at an affordable price.
- Be sure there is a tangible system in place to track progress
It is essential to know how you will be able to measure the success of the Agency’s SEO efforts. That will likely come from monitoring and tracking data from your company, such as the number of phone calls or contact forms received, traffic to your site, click-through rates, etc. Will they install specific software to track the data or pull it from existing CRM or computers at your business?
To choose the best SEO Atlanta Agency for your business, determine what you want, talk to several agencies, check references, stay within your budget, and be sure you can measure results.
