Kenneth Bowman
Organizing an event is still a small achievement because making the general public come to that event is the biggest part of the work. Without understanding them and without a good press release you might as well forget it, because it will just be another event that no one talks about when it’s over. Well, how can you do this to ensure that you come up with the right press release to the event you are planning? Below you will find the set of tips that will allow you to brush up on this critical PR skill.
How to write a press release for your upcoming event?
- Start with a Strong Headline
Your heading is the bait which brings in an on look. Ideally, it should be brief, filled with pertinent information, and as fun as possible to read. The ideal headline should be brief and summarise the whole event of your special function in one line.
For example, “Experience the Art of Local Talent: Unlike a headline, which must simply provide the most important information at a glance, an event-based title, “[Event Name] Comes to [Venue] on [Date],” tells the reader exactly what he or she needs to know.
- How to Create the Opening Paragraph
The who, what, when, where, why and how of the event should be the answer of the opening paragraph, that is it should briefly explain what the event is, why it is important, when and where it is to be held and how it is going to be accomplished. This is important because the life or otherwise of the story depends on the decision of the journalists or the readers in whether to continue reading or not after reading the first paragraph. Make sure it’s informative but not boring.
For instance: Be our guest on [date] and see [main attractions/performers], of [Event Name] at [venue]. This event will gather [target audience] to which [unique aspects] will be presented.
- Provide Detailed Information
When writing the body of the press release, he or she should build on the facts presented in the first paragraph only. List down details of key events that are performers or speakers, and activities that make an event stand out from the rest. Bear the reason why this event is important and why people should attend this event. It should be divided into small paragraphs in order to make it easier to read. If you are about to hire a remote team to complete the task, you can use employee monitoring software like Work Examiner. You can also take different employee monitoring software for comparison.
Example content: ‘The audience will witness great demonstrations by top talents, question and answer sessions with professionals, and some food samples from different local hotels. The event will be a great opportunity for professionals and enthusiasts to mix.”
- Incorporate a Quote
Quotation from an event organizer, a keynote speaker or a special guest provides a more personal feeling to your press release. It can be a statement about what makes the event unique or, conversely, a statement about expectations for attending this event.
For instance: “It is always very exciting to introduce [Event Name] to [City]. This occasion is [theme/purpose], and we are excited to bring this occasion to the light of the community.” [Name], [Position].
- Fields include Add Contact Information and Event Details
Ensure that the readers are aware of where they can obtain more information, or how to contact the author. Include:
Contact Person: Name, phone number, and email
Event Website/Registration Link: If applicable
Event Date and Time
Venue Address
This information should be clearly placed towards the last part of the document making ease of access in the event a person needs to find the information more than forwarding the press release.
- Use Call to Action (CTA)
Your press release should have a powerful closing that comes with a clear call to action to foster further action such as the act of signing up for the event or visiting a website for more information.
Example: Visit [Event URL] to lock-in your position now! Still, you will not want to miss this great chance to [main event attraction].
- Be Accurate and Step It:
An ideal press release length has not exceeded one page or 400 to 500 words on average. Avoid the legal terminologies as much as possible. Reread your text to exclude any spelling and grammatical mistakes to avoid giving a non-professional impression.
Format your press release in a standard structure: headings such as headline, opening paragraph, latter part of the article, quote, details of the event, and ways to contact.
Include any image or logo where appropriate as separate attachment and include in the release if photos are available.
Submit your press release to relevant magazines and newspapers, and also submit it on the online press release site.
