All people realize the importance of data validation. However, the email address verification
caters to you various ways to conduct marketing campaigns that may not be possible with
verifying emails.
When it comes to a business environment, rest assured that email would play a considerable
role to store different types of important details safe and secure. Every year, nearly 25% of
email addresses in the database of the company or contact database become outdated.
Most people consider it the main reason for changing their jobs, modifying the email providers,
or unsubscribing the mailing list. Despite the email list becoming obsolete, you would engage in
the risk aspects noticeably raising the rates and keeping the organization at risk through ISPs.
However, you could receive more personal email address verification from the user. Emails are
simply valid or invalid, but they might be good or bad.
Benefits offered by email validation
Let us delve into a few essential benefits offered by email validation online.
1. Reduced mailing costs
When your emails go to valid inboxes, you would start receiving more returns for your money.
For those doing in-house emailing would be saving significant time and money. The major
reason would be improved deliverability. It implies considerably less workforce and effort for
maintaining databases and lists.
2. Improved reputation
A majority of marketing experts would agree that bounce rates should not exceed two percent.
Rest assured that a higher bounce rate could lead to your emails being blocked by the ISP or the
internet service provider. It could also imply your emails are assigned immediately to spam
folders.
The biggest benefit of email validation would be its protection against email bounce rates. It
would safeguard you from spam traps. Moreover, it enables you to avoid people marking
messages in routine as invalid and spam email addresses.
3. Precise statistics
Bounced and invalid emails would be detrimental to your campaign statistics. You could find it
difficult to assess the effectiveness of your efforts due to bounced and invalid emails. Only a

good email verifier would clean your mailing lists and provide accurate reports. They would
cater to you a better overall view of your customer data and make suitable marketing decisions.
4. Good leads
Do not waste your time and money emailing bad leads. Invalid emails would never convert into
good leads. However, email validation would ensure that you contact interested parties. Rest
assured that increased rates result in more sales, conversion rates, and higher brand exposure.
5. Proactive approach
Rest assured that handling your delivery issues before being blocked for sending an email
would be a significantly better option. Email list cleaning and email validation could assist in
preventing various types of deliverability issues before it starts.
6. Customizing ability
Customer experience would determine the success of your marketing campaign. Your email
validation service provides data required for engaging your audience as individuals.
To sum it up
You would be able to make the most of the email validation benefits instantly. However, you
could do more to boost your email marketing campaign.