Search engines are the biggest source of web traffic. To get a share of this traffic, your website should appear among the first two or three search engine results pages (SERPs).
Search Engine Optimization (SEO) helps your website rank among the top search engine results for relevant keywords, making it visible to your target audience. Moreover, ranking your website for relevant searches, SEO advertises your business to your prospects until they click on your website. Attracting such interested visitors to the site, SEO contributes to a business’s growth and has the potential of picking a business up from the dust and taking it to the sky.
However, the benefits you have read above are subject to the website’s high rank. Which is often not guaranteed by SEO. Even if you apply all the SEO online marketing techniques in the book, you may not see the desired results.
While a good SEO online marketing strategy is likely to boost your website’s rank, it will still take time to yield results because SEO is a time-consuming and continuous process that may take many months to deliver the expected outcome. And even if the website gets to the top, its high rank may remain at risk of dropping because of Google’s frequent algorithm updates that tend to shuffle the websites’ ranks.
So, “Is SEO worth the money?” The answer is – it depends on a lot of factors. Still, SEO has enough potential to generate a good return on your investment. Because the drawbacks of SEO are short-term and can easily be overcome with good SEO internet marketing services and patience. Its benefits, on the other hand, are long-term. Once you have them, you can enjoy them for a long time. That is why many well-advised businesses continue to invest in SEO.